The internet has changed the way we do business, both in terms of how businesses reach consumers, as well as how consumers search for and find the things they need. With the world now at our fingertips, online search engines help us find the things we need more quickly and easily than ever before. Far too often, websites that offer the very goods and services these consumers are looking for end up lost in “cyberspace” due to a lack of search engine optimization (SEO). SEO has become a broad, categorical term referring to the complex process of improving and maintaining the visibility of a website on major search engines such as Google, Yahoo, Bing, Ask, and many others. Being relevant and establishing ranking on these search engines is therefore critical to driving traffic to any professional website and, ultimately, growing your business.